Aim / Vision / Mission
We at Holyland saw how individual firms in the fruit & vegetable processing industry were failing to serve the ever increasing demands of the consumers seeking diverse and more exciting options to satiate their discerning palates. These individual firms were limited not only in terms of what they could produce but also how efficiently and economically they could produce it in the face of limited capacities and poor infrastructure. Most industrialists did not look beyond the local vegetable market (Mandi) for sourcing and were at the mercy of systemic inefficiency for everything.
Holyland becomes the first company to effectively implement product focused manufacturing, developing devoted vendors for local produce that focused on locally produced crops - producing efficiently by avoiding wastages and spoilages in transportation - producing economically by cutting out the speculators at the Mandis and buying from the farmers assisted in the same by us - producing quality by focusing on what they could produce in the best possible way. Holyland becomes the first Pan Indian brand to both sell and source across the country adding a formidable list of stock keeping units from fruits & vegetables to specialty sauces & jams to poultry & marine products taking the SKU's well above 300 variety that no single manufacturer can produce to this day.
Holyland becomes the first and largest company in terms of available production capacity of fruit and vegetable canning by pooling the capacities of all the devoted vendors under exclusivity tie-ups and out sourced production agreements, eliminating the capacity constraints faced by regionalized players rapidly building the economies of scale required for a pan Indian brand.
Holyland becomes the most technologically advanced processing base for fruits and vegetables by its ability to access & leverage the technological know how of its vendor base - be it the largest cold rooms for growing mushrooms or imported spawn or international standards and systems of production.
Holyland becomes the pioneer in crop risk hedging for canned foods, by establishing vendor bases across the globe in seven different countries. We became capable of tiding over the crop risks of any single regions crop cycle, making our products available throughout the year at competitive prices.
Holyland marketing with its flagship brand GOLDEN CROWN today is the most widely available product with over 300 Stock Keeping Units & a National foot print. The largest & most revered brands in hospitality like The TAJ Group, The Oberois & Welcome Group food services companies like Radha Krishna Hospitality Services & specialty franchises like Pizza Corner, Mainland China & TGIF depend on us to enjoy the level of excellence that they have grown accustomed to Holyland with its ear on the customer's hear beat, with its customer driven polices & effective quality control now has become the front runner & shown stellar growth year after year.